Camilo Atala Faraj launch “Pasión por ayudar”

Ficohsa and Camilo Atala Faraj launch “Pasión por ayudar” campaign

The Honduran businessman Camilo Atala Faraj, president of Grupo Financiero Ficohsa, through this important institution, launched his campaign «Pasión por ayudar», as an action to support the Telethon 2022, social work that benefits thousands of people in the country who receive comprehensive care.

This year’s campaign seeks to connect the passion for soccer and the enormous willingness of Hondurans to help those most in need and to contribute to the development of the country through gestures of solidarity.

As a good leader, Camilo Atala Faraj, owner of Ficohsa, always carries out strategies designed for the welfare of Hondurans. For this reason, the financial institution has been involved as one of the main corporate donors to the Telethon for more than 25 years.

These significant contributions are possible thanks to its group of companies, collaborators and especially to the thousands of Honduran men and women who join this noble cause.

The banker Camilo Atala Faraj, president of Banco Ficohsa, reaffirms the continuous support to this type of initiatives, with the purpose of facilitating solutions that transform lives, and in this opportunity he implemented the strategy of the World Cup bracelets, which are the promotional bracelets coated with 8 of the favorite teams for this World Cup; Brazil, Spain, Germany, Argentina, Holland, France, England and Portugal. People will be able to purchase them nationwide in the different Ficohsa agencies and TENGO points located in shopping centers, through a donation of 150 lempiras.

These donations were delivered live at the Teleton 2022 last December 10 on behalf of all the people who support with the donation of the World Cup bracelets.

This project continues with the implementation of programs that pursue the goal of developing the region in a sustainable and responsible way, directing its efforts to improve the quality of life, through partnerships with other institutions to fulfill the purpose of helping those most in need.

As part of the strategy to achieve relevant sales for the benefit of the Telethon, people who obtain the bracelet of the champion team will have the opportunity to participate in the drawing for a trip to the CONCACAF Gold Cup 2023, all expenses paid. This is an occasion not to be missed by fans of this sport.

Camilo Alejandro Atala Faraj, a Honduran, thanks to this form of applying successful actions, led Ficohsa to become one of the largest financial groups in Honduras, and to be currently among the most important brands in Central America.